How can conversations help brands become more authentic?

At a time when conversations have become crucial in the customer experience, how are brands expected to communicate? Which language register should they adopte? Why do they need to be authentic? Can they be authentic without conversations?

Hosted by Maxime Baumard with Fatie Toko from the La Poste Group, David Jamin from Air France and Simon Gros, freelance expert.

Speakers

    Fatie Toko
    La Poste
    Simon Gros Legeron
    Expert Jeux Vidéos
    David Jamin
    Air France

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