The psychology behind emotionally resonant conversations

Now more than ever, when most relationships are primarily digital, it is vital that brands bring the human touch into interactions with their customers. Whether via live chat or through chatbots, our ability to create meaningful conversation that connects us is one of the most valuable skills an online business can possess. From persuasive language and mirroring to building trust and empathy, this conversation will explore how you can harness psychological insights to take a more human-centric approach to online communication.