• 30min • In English

Drive online sales with incremental authenticity and expertise: lessons from Samsung

Staying competitive in the tech sector means constant innovation and accelerated delivery of a superior customer experience. Ed Billmaier will detail the agile conversational strategy that has delivered a 100% coverage rate and huge up-lift in CVR — while providing an experiential shopping journey for its US website visitors.
Ed Billmaier
Director of e-Commerce Customer Service - Samsung Electronics America
Group 11972