• 25min • IN ENGLISH

Better Bend than Break: How Flexibility Has Become the New Competitive Advantage

Flexibility is not only what customers demand from the brands they interact with, but also what businesses need to survive and thrive. This year, the forces of change have had such a significant impact on economies and business models, that only those capable of adapting their CX processes to the new realities and demands will make it.

Ken Hughes
Consumer & Shopper Behavioralist and CX Strategist
Ken Hughes