Building Customer Experiences That Your Users Love, Amandine Durr, Product Director, ManoMano
On this episode of Conversation: CX, Amandine Durr shares her best advice for understanding digital shoppers and tailoring the experience to best meet their needs:
- Always collect data from page views, clicks, and user habits.
- Conduct user research for your vertical as needs vary by industry.
- Don’t forget to analyze all support interactions such as chat exchanges.
Amandine Durr is the Product Director at European home-improvement company ManoMano. ManoMano is a long time iAdvize customer that has utilized a conversational strategy to provide vital pre and post-sales support for site visitors and seen major results.
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