Brian Solis, Global Innovation Evangelist at Salesforce
On this episode of Conversation: CX, Brian Solis, Global Innovation Evangelist at Salesforce shares his insight into how brands and retailers can keep up with digital needs of customers. In this interview, Brian touches on the following topics:
- Digital customers share the same desire for seamless service, and their needs continue to change.
- We must focus on designing our experiences for shopper usability so customers feel satisfied after the buying journey.
- Business models must avoid being stagnant and need to evolve with customers.
Brian Solis is a digital analyst and anthropologist, futurist, keynote speaker, and Global Innovation Evangelist at Salesforce. He is an eight times best selling author, and has been called one of the most creative and brilliant business minds of our time.
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