Chris Parsons, Director of Ecommerce at Home Hardware

On this episode of Conversation: CX, Chris Parsons of Home Hardware shares his top tips for designing digital experiences for every persona:
 
- How to make sure your digital experience is true to that of an in-store one.
 
- Ensuring your foundation is strong to continue building quality content.
 
- Keeping your systems simple to keep customers coming back.
 
Chris Parsons has two decades of experiences in the digital world. He currently serves as the Director of eCommerce at Home Hardware where he is responsible for the strategic direction of the company and its online digital approach.

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