Claudio Baptista, Director of User Experience at GoPro

On this episode of Conversation: CX, Claudio Baptista of GoPro gives his tried and true advice for hyper-personalizing the customer journey and committing your entire organization to a  customized approach. He touches on: 
- Why data collection is an essential part of the journey towards personalization.
- The importance of creating systems that remember your customers' needs and wants.
- How to achieve the ultimate goal of creating long lasting relationships that keep customers coming back. 
 
Claudio is the Director of User Experience at GoPro where he innovates the brand’s DTC strategy and establishes a clear UX vision.

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