In 2019, customers and brands exchanged 20 billion messages on Messenger! Riccardo Scotti di Uccio of Messenger for Business shared this data on the Conversation stage.
With Marc Verschueren from Happy Socks and Jendrick Höft from Spectrum, he discussed the importance of providing today’s consumers with personal and direct interactions to create trust relationships and develop customer loyalty.
Messaging is the instantaneous channel. Unlike the phone, it centralises all the information shared and allows human respondents to be associated with machines for a smooth and effective conversational experience. In a previous article, we revealed that offering personalised advice is crucial for fashion brands.
Read more: Find out why messaging apps are a new marketing lever for your business
“Before launching a chatbot, know why you are building it and make sure why you are optimising it for. Be customer-centric ”
Jendrick Höft, Spectrm