How Analytics Fuel Conversational Customer Journey, Lucie Buisson, Contentsquare

On this episode of Conversation: CX, Lucie Buisson, Chief Product Officer at Contentsquare shares her insight into leveraging analytics to deliver better and smarter experiences across the customer journey:
 
- The importance of listening to your customers, to understand their expectations and how you can match them in today’s world
- How essential first impressions and great UX are, when your competitors are only a click away 
- Why omnichannel touchpoints are the future for CX and a big opportunity for brands
 
Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo, and Singapore. Today, it helps more than 750 enterprises in 26 countries deliver better digital experiences for their customers through its user experience analytics platform.

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