Why Building CX Trust Breeds Organic Success

In the race to over-deliver on customer expectations, CX leaders have double-downed on social media engagement. Being where your customers communicating is a sound strategy, but it relies on an important element in the brand-customer relationship… trust. What is social trust, and why is it possibly the most important metric right now? Join Lynn and Terrence as they discuss the latest shifts and trends in building social trust with consumers, and highlight some of the shining examples in CX relationship building.

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