How to assess and benchmark your messaging maturity with the Conversational Index

Are you delivering on your customers' digital expectations?With the transition from a product economy to an experience economy, consumers have high expectations for their digital experience. Delivering on these is crucial for brands and retailers to build lasting relationships that will drive revenue in today’s hyper-competitive environment. But how do you take a data-driven approach to this challenge? Join Terrence and Nicolas as they dive into the 6 pillars of the Conversation Index Methodology. The official framework for questioning and understanding the impact of your conversational strategy.