Why Use Net Promoter Score?

This second Conversation Think video looks at a key customer experience metric: NPS. Popular with decision-makers around the world as an easy-to-read index, it is nonetheless controversial, as it is often over-interpreted. What lies behind these three letters? Why does this indicator remain essential? Find out now!
- Learn the Net Promoter Score’s definition and how it is calculated.
- Explore the strengths of this indicator to assess your customer experience.
- Discover the reasons why it is sometimes questioned, and tips to avoid misinterpretation.

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