Conversation CX with Tiffany Perkins-Munn - Data: The New CX Differentiator

In this episode of Conversation CX, Tiffany Perkins-Munn, Managing Director, Head of Marketing Data & Analytics at JPMorgan Chase & Co., shares her tips and insight on using research, data, and analytics to build better customer experiences.


Watch the interview to:

- Explore the challenges and common mistakes of collecting and analyzing customer data

- Learn how consumer data helps businesses better understand their customers and build more personalized user experiences

- Discover Tiffany’s comprehensive and transparent approach to consumer data collection

About Tiffany Perkins-Munn:

Tiffany has over 20 years of experience with data analysis and consumer research to better understand customers, build effective CX strategies, and drive business impact. The majority of her career has been dedicated to the financial services industry, where she’s worked for major firms like Morgan Stanley, Merrill Lynch, and JPMorgan.

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