How DTC brands built their identity through experiences
What is the secret sauce for connecting with the modern e-shopper? DTC has experienced meteoric growth throughout retail's digital transformation. This new breed of eCommerce leaders carved out their own unique identities in what seemed like an overcrowded space dominated by behemoths and goliaths. How have they cultivated their brands, stories & positions in such effective ways? Terrence is joined by CommerceNext co-founders Veronika Sonsev and Scott Silverman for this episode's discussion on the power of experiences in today's hyper-competitive environment.
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